Strategic Agenda
Overview
Paving the Way for a New Chapter in Indonesia’s Home Furnishings Industry
IHA’s strategic agenda outlines key priorities for strengthening the home goods ecosystem in Indonesia. Through collaboration, industry support, and market-focused initiatives, IHA aims to help local businesses grow stronger, compete more effectively, and seize broader opportunities.
OUR STRATEGIC AGENDA, 2025–2026
A focused roadmap to strengthen Indonesia’s home appliance industry.
Integrated Promotion
Center
Connecting producers with domestic and international markets through LIVE & IHA.
MSMEs Move Up a Tier
Helping MSMEs improve their capacity through performance benchmarking, innovation, and partnerships.
Product Competitiveness
Improving quality through design, packaging, and innovation.
Equilibrium
Market
Menjaga keseimbangan antara produk lokal dan produk impor.
Export
Growth
Meningkatkan ekspor, terutama ke Asia dan Timur Tengah.
Advocacy
Policy
Mendorong kebijakan-kebijakan yang mendukung pertumbuhan industri ini.